Andy Raynor, 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                  
 
 
 business advice, professional advice, advice for
                  accountants, advice for solicitors

Andy Raynor - Beyond the Brief

Andy Raynor, business 
 
 
 
                  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 advice, professional
                  advice, advice for accountants, advice for solicitors

Andy Raynor, business advice,
                    professional advice, advice for accountants, advice
                    for solicitors

Andy Raynor, business advice,
                  professional advice, 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                  
 
 
 
 advice for accountants, advice for solicitors

Andy Raynor, business advice,
                    professional advice, advice for accountants, advice
                    for solicitors

 

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy Raynor,
                    business advice, professional advice, advice for
                    accountants, advice for solicitors

Andy Raynor,
                    business advice, professional advice, advice for
                    accountants, advice for solicitors

Andy Raynor,
                    business advice, professional advice, advice for
                    accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy Raynor,
                    business advice, professional advice, advice for
                    accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

Andy
                    Raynor, business advice, professional advice, advice
                    for accountants, advice for solicitors

 

Why advice falls short, almost always

There are only three reasons. They exist in every adviser relationship.

 

Reason 1: Advisers have a limited attention span. They need managing.

Let’s be honest about it. Most of the so-called professions need a lesson or two about consistent customer care. Other industries are now streets ahead.

Advice generally follows the attention span of the adviser. When you’re a new client, you’re flavour of the month. One call and they’re there, the input is great, the bills fair.

But what’s it like two years down the road? Feel they’ve lost interest? See the assistant more than the partner? Bills gone up? Without explanation?

Well, you’re not alone. You see, many advisers value new clients above existing ones. Crazy but true.

Advisers need to manage the relationship and the communication MORE than they manage the technical answer they've been asked for. And very few do.

Reason 2: You’ve outgrown your adviser

This is not just about size. Some of the smallest advisers can be the best.

Think about it. An adviser is there to spot things that you can’t. To add breadth of experience to your depth of knowledge about your business.

You’re entrepreneurial, ambitious, growing or simply changing what you do. You need to know this is the best advice you can get.

Reason 3: Advisers try to provide the advice they have, rather than the advice you need

This is the advisers’ disease. Claiming they are “client centric” or “client focused" just because they think they have to say it.

Partner led, too? Yep, so is mine, allegedly.

But do you feel you're being made to fit the advice, rather than the advice fitting you?

 

Let's see what we can do about this.

Andy Raynor, business
                        advice, professional advice, advice for
                        accountants, advice for solicitors

 

 

Andy Raynor, business advice,
                  professional advice, advice for 
 accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, 
 advice for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, 
 advice for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, 
 advice for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, advice 
 for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, advice for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, advice for accountants, advice
                  for solicitors

Andy Raynor, business advice,
                  professional advice, advice for accountants, advice
                  for solicitors

 

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